March 3, 2026/
Choosing outdoor signage might seem like a simple task: pick a design, add your business name, and install it outside....
Custom Sign Design & Consultation in Houston, TX
Jet Star Signs designs custom business signs for Houston companies. In a design consultation we review your brand, your building and the local sign rules, then prepare a scaled rendering that shows the sign’s size, colors, lighting and placement on your site, so you approve exactly what will be built before fabrication starts.
Turning Ideas Into Impactful Signage
If you have a design, we work from it. If not, we start from your logo. We look at your brand, who needs to read the sign and where it will hang, then show you a rendering before anything is built.
What We Focus On and Why It Matters
One-on-One Consultation
We start with a conversation about your business, so the sign has a clear job.
Contrast and Color
We pick colors that read from the road and at night.
Legibility
We choose fonts, sizes and spacing that are easy to read at a glance, which matters most for roadside signs.
Built for the Location
Indoor or outdoor, wall-mounted or freestanding, each design fits where it will be installed.
What you get from a design consultation
- A review of your logo, brand colors and fonts, and how they will read at sign size and at night.
- A recommendation on sign type for your building, for example channel letters, a cabinet sign or a monument sign. Our comparison of channel letters vs cabinet signs explains the trade-offs.
- A scaled rendering and placement visual that also becomes part of the permit package.
- Material and lighting options suited to Houston sun, heat and humidity.
What to bring
- Your logo as a vector file (AI, EPS or PDF) if you have one.
- Photos of the wall, window or lot where the sign will go, or book an on-site survey and we take them.
- Your landlord’s or property manager’s sign criteria, if you lease.
- Your target opening date and a rough budget.
Design decisions that matter most
Most sign problems start at design: letters too small to read from the road, colors with too little contrast, or a size the city or landlord will not approve. We check legibility for the distance and speed at which people will see the sign, and we design within the sign code so the permit goes through the first time. See the most common outdoor signage mistakes. Once you approve the design, it goes straight to fabrication in our Houston shop.
Get a Free Sign Quote
Frequently Asked Questions
Will I see the design before the sign is built?
Yes. You get a scaled rendering showing size, colors, lighting and placement on your building, and you approve it before fabrication starts.
Can you match my landlord's sign criteria?
Yes. Send us the criteria and we design within them, then obtain the landlord’s or property manager’s approval.
Can you work from my own logo or my designer's files?
Yes. We can work from files you supply or create the design in-house.
What should I bring to a design consultation?
See the What to bring list above.
Helpful Articles
- All Posts
- Awnings & Canopies
- Banners & Signs
- Cabinet & Box Signs
- Channel Letters
- Design & Consultation
- Digital
- Dimensional Letters
- Fabrication
- General
- Installation & Inspection
- Interior Signs
- LED Signs and EMCs
- Maintenance & Repairs
- Monument Signs
- Painting
- Permits & Approvals
- Poster Frames
- Pylon Signs
- Seasonal Signage
- Signage Colors
- Signage Trends
- Window Graphics & Decals
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